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Fjordson awarded

Fjordson awarded "Best vegan watches" by PETA Menswear Awards 2018

December 12, 2018

Two recent, major reports reveal that a staggering three out of the four materials that have the worst environmental impact are animal-derived, leather being the most devastating. And as consumers continue to demand ethical clothing for which no animals were beaten, slaughtered, or skinned, designers have taken note. The PETA Menswear Fashion Awards celebrate the biggest moments, greatest innovations, and standout brands that made 2018 a kinder year for animals and the environment.

"This year's winners prove once again that vegan menswear is here to stay as demand for innovative, animal-friendly fabrics continues to rise," says PETA Director Elisa Allen. "Forward-thinking designers are experimenting with sustainable, cutting-edge vegan materials and offering a vast array of cruelty-free styles for men who want to look good and feel good about their fashion choices."

Burberry made this year's Biggest Luxury Fashion Moment by banning fur and angora. Asos was crowned Most Progressive Online Platform for announcing that it'll introduce a ban on mohair, silk, feathers and cashmere. Hugo Boss won the Best Vegan Footwear award for its range of sneakers in Piñatex pineapple-leaf leather. Ecopel was honoured with an Innovation Award for its new faux-fur fabric made from recycled plastic bottles, and Alan Cumming's partnership with Brave GentleMan for Vogue won the Collaboration Award.

Other winners include Napapijri, which took the Best Down-Free Brand Award for its commitment to feather-free outerwear; HeartCure, which won the Best Style With a Message Award for its range of hoodies, T-shirts, and vests with messages such as ‘Protect Our Oceans’ and ‘Stand for Something’. Will's Vegan Shoes was awarded Best Vegan Accessories for its eco-friendly footwear, bags and belts; King & Allen took home the Best Vegan Suits prize for its wool-free suits in bamboo, linen, cotton and velvet; and Fjordson won the Best Vegan Watches Award for its leather-free watch collection.

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